We live in an information-rich, always-on world. Constantly evolving technology enables easier, faster, and more robust knowledge acquisition and sharing. And that fuels an individual’s actions, beliefs, and influence.

Our fingertips can access almost limitless information, and our minds and souls yearn to be fed. Yet, too many companies believe a few blog posts, a Twitter account or an ad campaign will maintain visibility amid the perpetual torrent of data and conversation.

At SJR, we are pioneers – enabling companies to offer the knowledge and inspiration required to break through the clutter and have meaningful impact in the new communications reality.


We are Group SJR

On paper we’re a digital consultancy, but at our core, we’re storytellers. We help brands and organizations meaningfully 
connect with audiences around the globe. 

We believe knowledge is power

Our vision is a world where more knowledge allows audiences
to make better choices. That's why, everyday, we work to bring 
our clients' unique knowledge of the world to light by creating 
and amplifying what we call 'middleweight content'. 

Situated between the flyweight buzz of social media content and the overwhelming heavyweight intensity of white papers and advertising, middleweight content connects directly with consumers. It gives audiences the knowledge they crave, and delivers it when - and where - they want it.




Done right, middleweight content transfers knowledge, delivers thought leadership, and owns innovation. It creates connective tissue between a company and its audience by offering engaging, shareable content people want to consume. And it builds interest and support by providing valuable insights and relevant information every day.

Whether editorial or multimedia, middleweight content is the new currency of digital marketing – a powerful tool to help every company meet its communications objectives.

The creation and dissemination of middleweight content is our forte above all else.

View some of our work below:

Free Enterprise, U.S. Chamber of Commerce

Free Enterprise, U.S. Chamber of Commerce

Ideas Lab, General Electric

Ideas Lab, General Electric

Daily Content

The Financialist, Credit Suisse

The Financialist, Credit Suisse

Built From Scratch, The Home Depot 

Built From Scratch, The Home Depot 


Click here for job postings

22 W. 21st Street, 9th floor
New York, NY 10010

Business Development
Gillian Melrose - [email protected]

Career Opportunities
Careers - [email protected]
Internships - [email protected]

Press & Media Inquiries
Matt Mirandi - [email protected]