We live in an information-rich, always-on world. Constantly evolving technology enables easier, faster, and more robust knowledge acquisition and sharing. And that fuels an individual’s actions, beliefs, and influence.
Our fingertips can access almost limitless information, and our minds and souls yearn to be fed. Yet, too many companies believe a few blog posts, a Twitter account or an ad campaign will maintain visibility amid the perpetual torrent of data and conversation.
At SJR, we are pioneers – enabling companies to offer the knowledge and inspiration required to break through the clutter and have meaningful impact in the new communications reality.
We are Group SJR
On paper we’re a digital consultancy, but at our core, we’re storytellers. We help brands and organizations meaningfully
connect with audiences around the globe.
We believe knowledge is power
Our vision is a world where more knowledge allows audiences
to make better choices. That's why, everyday, we work to bring
our clients' unique knowledge of the world to light by creating
and amplifying what we call 'middleweight content'.
Situated between the flyweight buzz of social media content and the overwhelming heavyweight intensity of white papers and advertising, middleweight content connects directly with consumers. It gives audiences the knowledge they crave, and delivers it when - and where - they want it.
Done right, middleweight content transfers knowledge, delivers thought leadership, and owns innovation. It creates connective tissue between a company and its audience by offering engaging, shareable content people want to consume. And it builds interest and support by providing valuable insights and relevant information every day.
Whether editorial or multimedia, middleweight content is the new currency of digital marketing – a powerful tool to help every company meet its communications objectives.
The creation and dissemination of middleweight content is our forte above all else.
View some of our work below:
Five Rules For
A Content Stack For CMOs
Why Great Content Can Never Be Automated
Serial: What a Popular Whodunit
Can Teach Content Creators
Lessons Content Marketers Can Learn from 'The Captain'
2014 Content Marketing Agency Of The Year