Approach

We seek to incorporate metrics and analytics at every step. From understanding the landscape and competitive set to sharpening our stories to match audience needs to analyzing impact and reaction to paid media, data analytics enables us to create an optimization loop so we learn from everything we do and improve in real time.

Quality stories are only as impactful as the audience they reach. That’s why building an ecosystem to distribute and scale that audience is essential – and a core capability of ours.

Our experienced team expands client audiences across that ecosystem by focusing on search, social, discovery, earned, owned and paid, influencers, thought leaders, and more.

Neuroscience has shown that our brains crave great storytelling. But for most organizations, quality storytelling just isn’t that easy.

At SJR, our in-house editorial team decodes the complexity of your business and delivers wonder, wisdom, and delight to your audiences.

Our focus on strategic storytelling covers a wide range of fields and industries and delivers creative content across channels – always laddering back up to strategy to deliver business results.

Check out our time machine.

Strategy is the foundation for everything we do.

But strategy isn’t static. It has to be nurtured, and should remain agile enough to meet new challenges as they arise.

Our expertise is in building strategies – from tackling reputational issues to creating always-on digital content platforms to developing targeted campaigns.

We believe strategic storytelling is the lingua franca of modern business. It’s so important, in fact, that we wrote a book about it The Strategic Storyteller.

We set clients up for success by combining subject matter expertise, data analytics, creative innovation, and experience. Then we put that strategy to work through great storytelling.