An assessment of the leadership and values of CEOs during the COVID-19 pandemic. Here’s what we know:

• The CEO as a brand is the longtail of a company’s reputation.
• Direct and repeated communications with your talent, partners, and customers is essential in today’s environment.

The coronavirus outbreak is changing how we work, and faster than anyone anticipated.

• Organizations that move quickly to meet the needs of a remote workforce, put their people first and find new ways to work will come out of this stronger and more united.
• Disruption creates swift and sweeping change, whether we’re ready for it or not.

The CEO as a brand is the longtail of a company’s reputation. Our CEO Leaderboard proves that long-held philosophy with quantifiable data. COVID-19 has upended our world, with no corner of life untouched. The pandemic has effectively created a macro-narrative — all industries around the globe are focused on the same thing at the same time.

• Our latest report takes the first objective look at a CEO’s actions in the opening weeks of the COVID-19 pandemic.
• Those who fared the best on our rankings have handled this crisis with humility, empathy, and direct and repeated communications that connect with employees, customers, and stakeholders on a human level.

Copy chief, Clouse notes one of the biggest writing mistakes she see in her role — the use of jargon instead of simple, recognizable terms. Take note:

• Studies show that writing that contains industry jargon, whatever the industry, is off-putting and actually makes the material less approachable—and ultimately less trustworthy.
• Go easy on idioms, euphemisms and metaphors. When used in abundance, they make language more vague, which gives the reader license to make assumptions.

How long will this pandemic last? When will we be able to go back into the office? Will we have to wear masks for the rest of our lives?

• Unfortunately, there is one true answer to these questions: time will tell.
• Your company doesn’t have the luxury of time, which is why you should be asking the questions that only you can answer. Doing so will help you create content that is worth everyone’s time.

Like a black hole, the internet’s gravitational force can be so powerful that even the strongest-willed among us get pulled in.

• For storytellers, there is a way out, and it starts with being intentional and deliberate about the content we create.
• Time is our most valuable commodity: currency we can never regain after spending it.

Time discrepancy was once a nuisance for Naomi Barnett.

• With ‘spring forward’, Barnett realizes that achieving true synchronicity with all of her timepieces is a race against time.

The author shares his five-year journey on mastering a dish that thrilled him, challenged him, confounded him, rushed him, and used up every ounce of his culinary skill and every second of his time.

• King Louis XIV adored it. Anthony Bourdain savored it. The author obsessed over it.
• Lièvre à la Royale, wild hare stuff with foie gras and truffles, is a French delicacy that is as decadent to eat as it is difficult to cook.

Flipping a fried egg in a pan without compromising its shape and yoke is an exercise in skill.

• Like all art, with great care and intense focus, perfection can be achieved.

For Tom O’Reilly, time was a limited commodity at SXSW. So, too, were tacos.

• At SXSW, there are so many panels to attend, so little time to do so.
• But it was “time” that was his guiding light — he attended events explored the idea “time” — and in doing so, learned what “time” will look like in the future.

Time has treated Mark Pabst’s sextant differently. The sextant, a gift from his uncle, was an instrument of great utility in the past. Today, it remains in his closet, collecting dust from years of negligence.

• For Pabst, time is a “prism, with its beams shooting toward where my clients await my deliverables—I’m the factory. I’m the distribution center.”
• The sextant is a reminder of time when time was told not by computer screens or smartphones but by the instruments that told time through a calculus that has long since become obsolete.

We are fascinated by pop-up because they feel like they’re letting us in on a secret.

• It feels like everyone, in every industry, in every city, has a pop-up shop these days.
• Tom Krantz considers the appeal of pop-up shops, what makes the good ones worth it, and when it’s time to move on.

Being unthinkably exhausted can make us see the world through in a whole new (and hazy light).

• In this comic strip, Tom Krantz discovers how jet lag is a strange and trippy experience.
• Following his journey from the tarmac back to his home, Krantz encounters some colorful characters along the way.

People think we collectively measure time using a singular method around the world.

• In fact, the way different places measure time is entirely arbitrary.
• Here are some of the many ways we manipulate — or straight ignore — set the world’s most prized resource: time.

When every second counts, Sophie Mancini wonders if there’s a faster way to accomplish our everyday tasks.

• From ziplining between rooftops parties to eliminating the space bar, Mancini suggests practical solutions to life’s biggest timewasters.
• In New York City, life moves a mile a minute.

Creativity is a social process; conversations birth innovations

• But if writers and visual artists can’t communicate, potentially brilliant ideas will languish in some kind of sad, crowded waiting room.
• The takeaway: once creative people learn to expertly navigate design and editorial zones, they’ll save time and energy

In this interactive piece, we give you the sounds, emotions, and sensations of a regular trip from home that feels anything but.

• The human brain absorbs and outputs sensory information at a fast and continuous clip.
• Content in any form is a fully-fledged sensory experience.

The average American spends roughly 700 hours on social media — the same amount of time it takes to read the complete works of Shakespeare.

• Fortunately, symbols of longevity persist in world where so much content is impermanent and quickly forgotten.
• Explore just a few vaunted examples of these legendary works that continue to impact our world today.

The internet swallows up our most precious commodity: Time.

• What if you had to think more carefully about how you spent your time, like making a deliberate choice from a vending machine?
• How we spend our time matters, so here’s why you should choose content that’s worth your time.