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The Policy Rich & The Story Poor

Jul. 31 2019

The first Democratic debates are in the books, and as ensuing polling and fundraising heat up, the Strategic Storytelling Index is examining the candidates’ ability to deliver a narrative containing delight, wisdom and wonder. We focused solely on the candidates’ closing statements in the debates to determine whose storytelling skills resonated the most with a collection of Republican, Democrat and independent voters.

 

Video credit: NBC News, 2019