fortuneftse Top 25 Rankings Methodology

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POST-PANDEMIC, HAVE EXPECTATIONS OF CEOS CHANGED FOREVER?

Once, you might have expected to describe a top CEO with words like: powerful, focused, inscrutable and profitable. While there have been efforts to shift business priorities towards Environmental, Social and Governance (ESG) criteria in recent years, the CEOs seen as the most successful have mainly been those that have driven growth and financial success.

Our research – analysing more than 2.4 million datapoints generated by online conversations about FTSE 100 CEOs from January to May 2020 – shows all this has changed.

In a post-pandemic world, the language used to describe the most admired leaders uses a new vocabulary – with words like: humane, purposeful, authentic and accessible. This reflects the new style of more empathetic, socially-aware, yet decisive leadership that has come even more to the fore during the COVID-19 crisis. The CEOs now perceived as being most successful are no longer those who focus on profit, but those who are seen as being the most supportive of their people, customers and communities.

Hand in hand with this fresh focus on a more inclusive form of capitalism is a more open, human, personal style of communication – often direct to key stakeholder groups via social media and owned digital channels. The old ways of corporate communication have mostly been seen as too impersonal and remote for what has been a very human crisis.

This CEO Leaderboard is the first objective benchmark based on the actions and communications of CEOs and the impact these have had on their reputation during the COVID-19 pandemic.

Once, you might have expected to describe a top CEO with words like: powerful, focused, inscrutable and profitable. While there have been efforts to shift business priorities towards Environmental, Social and Governance (ESG) criteria in recent years, the CEOs seen as the most successful have mainly been those that have driven growth and financial success.

Once, you might have expected to describe a top CEO with words like: powerful, focused, inscrutable and profitable. While there have been efforts to shift business priorities towards Environmental, Social and Governance (ESG) criteria in recent years, the CEOs seen as the most successful have mainly been those that have driven growth and financial success.

Our research – analysing more than 2.4 million datapoints generated by online conversations about FTSE 100 CEOs from January to May 2020 – shows all this has changed.

In a post-pandemic world, the language used to describe the most admired leaders uses a new vocabulary – with words like: humane, purposeful, authentic and accessible. This reflects the new style of more empathetic, socially-aware, yet decisive leadership that has come even more to the fore during the COVID-19 crisis. The CEOs now perceived as being most successful are no longer those who focus on profit, but those who are seen as being the most supportive of their people, customers and communities.

Download Full Report

success icon

Sucessfully submitted!

Our research – analysing more than 2.4 million datapoints generated by online conversations about FTSE 100 CEOs from January to May 2020 – shows all this has changed.

In a post-pandemic world, the language used to describe the most admired leaders uses a new vocabulary – with words like: humane, purposeful, authentic and accessible. This reflects the new style of more empathetic, socially-aware, yet decisive leadership that has come even more to the fore during the COVID-19 crisis. The CEOs now perceived as being most successful are no longer those who focus on profit, but those who are seen as being the most supportive of their people, customers and communities.

Hand in hand with this fresh focus on a more inclusive form of capitalism is a more open, human, personal style of communication – often direct to key stakeholder groups via social media and owned digital channels. The old ways of corporate communication have mostly been seen as too impersonal and remote for what has been a very human crisis.

This CEO Leaderboard is the first objective benchmark based on the actions and communications of CEOs and the impact these have had on their reputation during the COVID-19 pandemic.

Hand in hand with this fresh focus on a more inclusive form of capitalism is a more open, human, personal style of communication – often direct to key stakeholder groups via social media and owned digital channels. The old ways of corporate communication have mostly been seen as too impersonal and remote for what has been a very human crisis.

This CEO Leaderboard is the first objective benchmark based on the actions and communications of CEOs and the impact these have had on their reputation during the COVID-19 pandemic.

THE TOP 10
CRISIS NAVIGATORS

THE TOP 10 CRISIS NAVIGATORS

Many hard-earned CEO reputations held up during the primary period that the pandemic hit the UK (1 March - 20 May, 2020), while others were dragged down by sector- or company-specific situations. Some reputations were helped by relatively solid business performance during the crisis – while others managed to maintain good reputations despite seeing their businesses hit hard.

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But what about those CEOs whose reputations considerably improved, despite the crisis?
Why were they perceived to have navigated the challenges of COVID-19 so well? And who are they?

Methodology

THE DATA SET is the FOUNDATION

Our proprietary methodology uses a Python written platform to collect all publicly available data anywhere digitally available. Thus, the data set is more robust and includes online local, national and international news outlets, RSS feeds, 20+ social media sites and additional publicly available data.

It is a complete picture of everything about a person that exists in the digital world, providing a view of how an individual is perceived based on all the information about that individual across traditional and social media, conversations and any other information.

FTSE 100 CEOS

The Leaderboard data set was created to assess the online conversation around the FTSE 100 CEOs between 1 January and 20 May, 2020. The data set included:

The baseline assessment spanned from 1 January – 29 February, 2020. The second period included data from 1 March – 20 May to assess the performance of each CEO during the period when the COVID-19 pandemic first hit the UK.

The Leaderboard accounts for the positive, neutral and negative sentiment that occurs around the CEO’s communications and what is written and posted about the CEO. The scores or rankings range from 0 to 100, with higher scores representing higher positive and neutral sentiment.