About

Started as a traditional strategic communications firm focused on market research inputs and public relations output, SJR pivoted early and became a first mover in the world of digital content.

Experimenting with our own “Infrastructurist” blog, we realized the power of original content to engage audience and drive conversation with key stakeholders. And we proved the concept with GE, transforming their traditional corporate blog, GE Reports, building out new owned content hubs and sharing material across social and other media platforms.

With more experienced, in-house journalists than most traditional newsrooms, dozens of clients, hundreds of sites, thousands of pieces of content, and dare we say millions of social posts later, we’ve never looked back. And with two Content Marketing Agency of the year awards, we’re still the original, and still the best at what we do.

Approach

At our core, we are storytellers, and we live by our journalistic roots.

1

We strive to express two great things at once: the truth and a great story.

2

We lead clients out of internal echo chambers and closer to their audiences.

3

We artfully weave company messaging into journalistic stories.

4

We pitch content ideas based on data, insights and reputable sources.

5

We translate technical and scientific information into clear, jargon-free prose.

6

We conduct research and interviews with in-house and external SMEs.

7

We self-edit, peer-edit, top-edit, and copy-edit to produce high-quality and error-free copy.

8

We are a team of experienced journalists who bring expertise and integrity to the work.

9

We help companies become more impactful organizations, answering directly to stakeholders.

1

We strive to express two great things at once: the truth and a great story.

2

We lead clients out of internal echo chambers and closer to their audiences.

3

We artfully weave company messaging into journalistic stories.

4

We pitch content ideas based on data, insights and reputable sources.

5

We translate technical and scientific information into clear, jargon-free prose.

6

We conduct research and interviews with in-house and external SMEs.

7

We self-edit, peer-edit, top-edit, and copy-edit to produce high-quality and error-free copy.

8

We are a team of experienced journalists who bring expertise and integrity to the work.

9

We help companies become more impactful organizations, answering directly to stakeholders.

1

We strive to express two great things at once: the truth and a great story.

4

We pitch content ideas based on data, insights and reputable sources.

7

We self-edit, peer-edit, top-edit, and copy-edit to produce high-quality and error-free copy.

2

We lead clients out of internal echo chambers and closer to their audiences.

5

We translate technical and scientific information into clear, jargon-free prose.

8

We are a team of experienced journalists who bring expertise and integrity to the work.

3

We artfully weave company messaging into journalistic stories.

6

We conduct research and interviews with in-house and external SMEs.

9

We help companies become more impactful organizations, answering directly to stakeholders.

Services

Brand Narratives

The beating heart of any business. From origin story to mission and vision, core messaging to market positioning, we bring your brand to life.

Digital / Content Strategy

Full-funnel, multi-platform strategies help clients beat objectives by meeting the right audience with the right content at the right time.

Always On Content Creation

We live in an always on world, but always on doesn’t always mean more. We create content – from brand to demand – with intention and velocity.

Creative Direction & Design

Today’s platforms demand thumb-stopping visuals, so we create ownable Visual Vocabularies that resonate across all mediums for our clients.

Multimedia Production

We conceive and create engaging multimedia material from six second videos to long form podcasts whether docu-style or highly produced.

Social Media Strategy & Content

Our social meets the moment – on culture, on trend, on time – across channel, subject and audience, from listening to community management.

Thought Leadership

Whether perspective, expertise or IP, your business has wisdom to share and leaders to humanize. We do it with speeches, events, social, etc.

Insights & Analytics

From front end insights that help storytelling own the white space to back-end analytics that optimize and improve -- we’re data evangelists.

Newsrooms & Microsites

We believe in the power of Newsrooms and Microsites and our web development team ensures the user experience meets the mission.

  • Brand Narratives

    The beating heart of any business. From origin story to mission and vision, core messaging to market positioning, we bring your brand to life.

  • Digital / Content Strategy

    Full-funnel, multi-platform strategies help clients beat objectives by meeting the right audience with the right content at the right time.

  • Always On Content Creation

    We live in an always on world, but always on doesn’t always mean more. We create content – from brand to demand – with intention and velocity.

  • Creative Direction & Design

    Today’s platforms demand thumb-stopping visuals, so we create ownable Visual Vocabularies that resonate across all mediums for our clients.

  • Multimedia Production

    We conceive and create engaging multimedia material from six second videos to long form podcasts whether docu-style or highly produced.

  • Social Media Strategy & Content

    Our social meets the moment – on culture, on trend, on time – across channel, subject and audience, from listening to community management.

  • Thought Leadership

    Whether perspective, expertise or IP, your business has wisdom to share and leaders to humanize. We do it with speeches, events, social, etc.

  • Insights & Analytics

    From front end insights that help storytelling own the white space to back-end analytics that optimize and improve -- we’re data evangelists.

  • Newsrooms & Microsites

    We believe in the power of Newsrooms and Microsites and our web development team ensures the user experience meets the mission.