Words matter. Pictures matter. And not just in the aesthetic sense.
Content marketers must filter their feedback through the lens of inclusion in the wake of stronger calls for companies to be less authoritarian and more deferential to the perceptions, feelings and mindsets of a diverse range of stakeholders. That requires gimlet-eyed copy editors and designers who are especially attuned to the cultural climate. There are few set rules; just as language is a living, evolving thing, so are best practices.
To help others adjust their inclusion lens, this hypothetical article for a hypothetical client takes us into the minds of conscientious reviewers. They’re not just correcting mistakes — they’re bringing more people into the circle.