Dear paper menu, cradling you was an escape from a world dominated by screens. You brought people together, if only for a moment, to press shoulders and point fingers at delectable specials…

An irrelevant mention of someone’s ethnicity, a lack of color contrast – content marketers must hunt carefully for barriers to inclusivity as they edit their words and designs.

Marketers are rich in content but lacking in good form. The modern imperative is to carve away excess material to reveal a body of work that is meaningful and captivating.