A quick Google search of “AI writers” (as in, artificial intelligence writers) will send you down a scroll hole of new tech startups, each touting state-of-the-art AI writing models with the ability to generate articles from just a headline. They make loud claims: “Killer content, effortlessly!” Their websites plug multinational clients like IBM and Airbnb, and their glossy user interfaces scream, “The Future of Writing” all for a tidy $59.99 a month, roughly. It’s enough to make writers question their career choice. But do all these claims stand up to scrutiny?