The Newsroom

Our take on the trends shaping content.

illustration of a PDF Report on a stage with a spotlight

Don’t just PDF that report, make it the MVP of your content ecosystem

3 Min Read | Strategy

Be honest with yourself, have you ever read a whitepaper in its entirety? What about a corporate sustainability report? Have you ever even read half of a corporate report that isn’t one of your own?

I’m willing to bet the answer to all three is: no.

3 Min Read | Strategy

One writer does not make a newsroom

5 Min Read | Strategy

Marketers, it’s time to go to Hollywood

illustration of a PDF Report on a stage with a spotlight

3 Min Read | Strategy

Don’t just PDF that report, make it the MVP of your content ecosystem

3 Min Read | Strategy

One writer does not make a newsroom

5 Min Read | Strategy

Marketers, it’s time to go to Hollywood

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Cover page for SJR's DEB report with images of SJR employees.

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Group SJR's first-ever Diversity, Equity, and Belonging report

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