CLIENT

ICG

Content Strategy
Web Build
Design
Photography
Newsroom

ICG is a global alternative asset manager creating sustainable value by partnering with ambitious businesses. Its track record extends over 30 years and the firm manages over $70bn of assets across corporate investment strategies, infrastructure, real estate and credit.

ICG came to SJR with a challenge: to ensure its digital communications reflected its purpose and success.

Together, we saw an opportunity for www.icgam.com to capture not just the business’ ambition and the strength and diversity of its employees, but its key differentiator: the flexibility of its platform to invest, on behalf of large institutions such as pension funds, across the capital structure.
Through design, brand and editorial expertise, SJR developed a new look and feel, content strategy and the content itself, positioning ICG favourably among key audience groups including talent and prospective partners.

Content Strategy
Web Build
Design
Photography
Newsroom

SJR successfully partnered with us to create an industry-leading, highly-secure and scalable corporate website that’s also a polished content platform, helping us communicate 
ICG’s purpose and flexible investment strategies.

- Chris Woods, Head of Digital and Content, ICG

After launch, the website was recognized as a top performer amongst its listed FTSE peers - at least measured by speed and accessibility.