Looking to solidify its position as an innovator and top employer in the Canadian FinTech space, Interac sought out a partner to develop a robust thought leadership platform that delivers its unique point of view on the Canadian payments landscape.
Working closely with the Interac Communications team, we created the Interac newsroom—a storytelling hub for payments news, business insights, innovations, and product updates from Interac.
The newsroom helps Interac maintain share of voice and strengthen brand loyalty by providing educational and digitally savvy content that makes audiences feel empowered and confident. Topics and themes are driven by deep persona research, and a focused SEO and keyword strategy that responds to target audiences’ top search questions and interests, while driving steady growth of organic traffic.
Over our five-year partnership, we have created hundreds of editorial stories that have helped Interac lead the conversation on the future of payments and technology in Canada, and put a spotlight on the talent, acumen, and depth of expertise that make up the Interac organization.
Digital / Content Strategy
Always-On Content Creation
Insights & Analytics
Newsrooms & Microsites