For the Record is a storytelling ecosystem that acts as both a destination and jumping off point for visitors.
In 2021, SJR designed and developed a refresh of For the Record with a new hub model in mind. Using a content feed that pulls from other Spotify community sites, we created a connected storytelling ecosystem for the company and its varied audiences.
In 2021, the new site hit record growth and engagement levels. Spotify and SJR’s work has been recognized as best in class. For the Record was nominated as a finalist for the Digiday’s 2022 Content Marketing Awards for Best B2C Branded Content Site.