Our work spans from decoding complex in-car technologies, to helping reveal the latest Ford vehicles, like the Ford F-150 Lightning or the Ford Bronco, to our Canadian audience. We’re always optimizing, serializing, atomizing content to fit across platforms and audience segments. We work closely with our client and network of agencies to ensure that the content we create resonates with our fans and meets our objectives.

One example is the “Sweetest ‘Stang” user contest, which inspired hundreds of Ford Mustang drivers across the nation to submit photos and stories of their beloved Mustangs, with one user being crowned Canada’s Sweetest ‘Stang resulting in some of the years highest engagement and positive user sentiment.

Beyond creating the content that populates Ford of Canada’s channels, SJR also acts as Ford’s social voice to drive positive online conversation, replying and engaging with our audience seven days a week, amplifying positive narratives and fostering trust in the brand.

Our dedicated Community Management team monitors and engages with Ford fans nationwide, delivering actionable insights and industry trends, and helping to inspire our audience to become powerful advocates for the brand.