Premiere Nights
Each episode was an event, and as such, was promoted with eye-catching graphics hinting what was to come. The posters garnered 1.1M impressions and 215k engagements on Instagram alone.
![](https://www.groupsjr.com/wp-content/uploads/2023/01/premiere-nights-img1.jpeg)
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Real Time Content
Part of making Chucky relatable was our ability to jump on trending topics quickly – real time content garnered up to 40% higher impressions and up to 96% higher engagement.
![](https://www.groupsjr.com/wp-content/uploads/2023/01/real-time-content-img1.jpeg)
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Stickers
What fun is an Instagram Story without stickers? Our team created a series of Chucky and Tiffany Valentine stickers for season 2, with over 1M views on GIPHY.
TikTok, Newly Activated
In two short months, Chucky’s newly-launched account gained 1M followers and 86.2M video views. Our approach included highlighting the season’s best moments along with leveraging trending memes and sounds.
![](https://www.groupsjr.com/wp-content/uploads/2023/01/MicrosoftTeams-image-36.jpg)
Events
SJR was on the ground at San Diego ComicCon, Chucky doll in hand, capturing content, posting in real-time and garnering 1.74M impressions on Instagram over just 3 days.
![](https://www.groupsjr.com/wp-content/uploads/2023/01/events-img1.jpeg)
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